ICEBERG FW24: The Urban Rhythm of Synergy between Past and Present

An important anniversary, the 50th.
A desire, that of always being authentic.
A strong feature, the value of tradition.

Iceberg inaugurates the MFW for the FW24 season by celebrating its roots and, at the same time, while looking ahead, towards a balanced path, full of energy and positivity.

ICEBERG FW24
Moodboard

Jamie Long, creative director of Iceberg, has calibrated that precious treasure of knowledge and models represented by the archives to create a versatile and functional collection, aimed at both men and women. While inspired by the history of the brand, the backstage atmosphere is urban, edgy and casual, with a hint of sensuality, where the designer’s London background meets and mixes with an ’80s aesthetic. A game of different references that finds a new balance.

ICEBERG FW24

Our favorite looks

Iceberg stands out for its attention to materials and, therefore, to details: on the runway, we see faux leather coats, knitwear elements and double-breasted blazers, playing between oversized covers and see-through details, in a color palette that makes black, gray, green and yellow the undisputed protagonists. A few prints and a lot of monochrome, as if to make a uniform both for the everyday look and for the most daring evenings.

ICEBERG FW24

Details

While being very minimal, it is the richness of shapes and materials that speaks, celebrating a comfortable fit. Faux leather dominates, but there is also space for kilt textures, zippers and eyelets (even on bags, whether mini or maxi). The footwear ranges from loafers to classic pointee shoes in leather, with the monograph of Iceberg. A hardware trend that, paradoxically, knows how to be soft.

ICEBERG FW24

Beauty

The makeup look is curated by Patrick Glatthaar for MAC Cosmetics: the protagonists are dark lips, with defined contours, which play on shades of purple and enlighted with a hint of gloss. The skin has a natural and glowing effect, accentuated just in the highlights of the face to emphasize the simplest and most individual beauty. The hair completes the look, with hairstyling by Wella Professionals, and are gathered in a low ponytail and finished with a wet effect that gives even more brightness to the face.