For his debut as creative director of the brand, Lorenzo Serafini returns home to the AEFFE headquarters at Palazzo Donizetti to make us fall in love with a new vision of love — one free of nostalgia for the past and instead filled with hope and possibilities for the future. Just like the woman celebrated through the collection, Alberta Ferretti shapes new shades of sophistication: ready to be explored, worn, and, above all, lived.
Alberta Ferretti FW25
Moodboard
A progressive romanticism that once again showcases the power of elegance, adapting it to a contemporary lens, perfect for everyday life. Lorenzo Serafini’s women are aware of their worth and walk with grace and delicacy, balancing emotions with independence. In this sense, fashion enhances individuality and the value of freedom. No frills, no noise: it’s the silence and attention to detail that speak without words.
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Alberta Ferretti FW25
Our Favorite Looks
Romanticism, yes — but thoughtful. Flowing slip dresses in shades of black and white make room for tailored blue and pink suits, soft coats, and sheer dresses. The collection plays with cuts, necklines, lengths, emphasized silhouettes, precious materials with delicate transparency, and an essential yet profoundly feminine aesthetic that, in its simplicity, is never wrong.
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Alberta Ferretti FW25
Details
Amidst a sea of chiffon and satin, black and white hues, pastel and warm tones, 3D embroidery, deconstructed jackets, delicate ruffles, sophisticated details, minimal tailoring, and formal solutions that blur into leisurewear, accessories like house slipper-inspired shoes, boots, and practical handbags find their place. The brand’s past, present, and future all come together here, resulting in a flawless outcome.
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Alberta Ferretti FW25
Beauty
Soft natural waves frame the models’ faces, complemented by a minimal makeup look by KIKO Milano. A barely-there flush of pink on the cheeks and lips adds a subtle glow — yet another nod to universal romanticism that remains eternally beautiful and timeless.
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Photos by Luca Ortolani
Thanks to KIKO Milano
What do you think?