Mirror, mirror on the wall,
which fashion brands have been the best at all (during 2018)?
As every year, Lyst Index has released the ranking of the most successful fashion brands in the world. Lyst realizes quarterly reports on brands during the year evaluating them on a level of sales and appreciation, referring to the first time also to social media.
Making a general consideration, we notice how 6 brands out of 10 are Italians, 5 names out of 10 are streetwear and/or sportswear, marking the domination of this trend both for men and women, while the former number 1 has been pushed back to the 2nd place after seasons of domination.
So what were the top 10 brands of 2018, the most loved, bought and followed for their creativity? #FollowOurLyst!
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TOP FASHION BRANDS 2018
#10
Valentino
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No one is able to give life to ethereal and refined creations such as Pierpaolo Piccioli and with this year’s collections, especially the S/S2019, he really outdid himself: essential but elegant details, sinuous lines, harmonious palette, and soft shapes are the strengths of his looks, also popular among the celebrities, such as Lady Gaga, Tracee Ellis Ross and Amber Heard. His accessories, such as those belonging to the VLTN line and the latest Rockstud bags, are always among the favorites of fashion lovers. Valentino Garavani is the original emperor, but Pierpaolo Piccioli is definitely the contemporary one!
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TOP FASHION BRANDS 2018
#9
Fendi
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Fendi in 2018 has imposed itself as the exact mix between comfort and high fashion, between feminine creations and accessories designed for everyday life, with a touch of streetwear that is beloved from millennials (not by chance, the F logo is among the most used ones by the followers of the logomania trend). This year Fendi celebrated the 10 years of the Peekaboo bag, relaunched its iconic Baguette and used the most influential models of the moment in its advertising campaigns, demonstrating how heritage and trend can give life to successful, amazing and must-have creations!
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TOP FASHION BRANDS 2018
#8
Vetements
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The brand founded by Demna Gvasalia in 2009 remains within the ranking of top brands thanks to the successful collaboration with Reebok, the renovation of its iconic Sock Runners and other collaborations that brought Vetements great popularity, especially on social media. “We work in a very intuitive way,” said Demna Gvasalia in an interview about the creative process behind Vetements. “We work on one garment at the time. If we spend more than twenty minutes on it, we throw it away because it means it’s not good!”
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TOP FASHION BRANDS 2018
#7
Yeezy
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It’s been a year now since Season 5 of Yeezy came out and Season 6, even if we saw it on Kim Kardashian, does not seem destined to be released before 2019. What marks the success of Kanye West‘s brand then is the combination of his strength media-wise (reinforced this year by two albums) and his family, the selective sale of the garments and the appeal of the Adidas Yeezy Boost 350 that seems never to run out. We are curious to know how the rapper-designer will soon astonish us to keep and reinforce the title!
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TOP FASHION BRANDS 2018
#6
Versace
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The Medusa seems unstoppable: after being bought last September by the Michael Kors Group, the brand led by Donatella Versace doesn’t cease to amaze us with its creativity and influence, especially among the millennials and influencers who wear the exuberant and detailed Versace look and accessories in different occasions. The brand has great influence among the media due to the vibrant advertising campaigns and a large number of celebrities who are spotted with lavish Versace outfits, such as Nicki Minaj, Irina Shayk, and Luke Evans.
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TOP FASHION BRANDS 2018
#5
Prada
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Another Italian excellence in the list is Prada, which this year has re-launched Prada Linea Rossa and has created one of the most desirable accessories of the season such as the Prada Flame Heels (inspired by a product that had already been developed in the past), the Sidonie Bag and the Ultravox glasses. It also has made innovative fashion shows thanks to the use of modern fabrics (such as PVC and nylon) and aseptic settings, but perfect to enhance the peculiarities of the underground and contemporary garments created by Miuccia Prada in 2018. For her commitment, the designer will receive the Outstanding Achievement Award at the British Fashion Awards 2018, which will be held on December 10th.
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TOP FASHION BRANDS 2018
#4
Nike
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Nike is one of the top brands ever when it comes to sportswear but the collaborations with Off-White for the SS19 collection, the explosive “Just Do It” campaign, starring Colin Kaepernick, and the fact that it was the sponsor of both the finalist football teams in the last World Cup, marked a new successful way for the brand with the consequent increase of interactions on social media channels, that made Nike a real media (and fashion) phenomenon of this 2018.
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TOP FASHION BRANDS 2018
#3
Balenciaga
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Demna Gvasalia has been able to combine in an innovative way the history of Balenciaga with the tastes and trends of today, giving life to one of the most desired brands (and products) of 2018, which were presented during fashion shows that well deserve to be called “shows,” thanks to the choice of location and details. With its oversized shapes, contrasting colors and prints, comfy accessories (sneakers and large bags above all), subversive advertising campaigns (such as those against the paparazzi) and vintage references, Balenciaga certainly stands for trend and inventiveness.
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TOP FASHION BRANDS 2018
#2
Gucci
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The brand led by Alessandro Michele is characterized by creativity, bizarre outfits rich with details, cultural references and must-have accessories, such as the eyewear from the #GucciForever collections, the Flashtrek sneaker and the new prints of the Marmont bag. Worn by celebrities such as Dakota Johnson and Jared Leto, creator of visionary and bucolic advertising campaigns and eccentric fashion shows, represented by exceptional testimonials like Petra Collins and Harry Styles and supporter of arts, Gucci is definitely one of the most important, influential and innovative names of the contemporary fashion scene.
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TOP FASHION BRANDS 2018
#1
Off-White
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Off-White overtakes the former leader Gucci and earns the crown as the most desired fashion brand in the world: 2018, for Virgil Abloh, has been marked by new launches and collaborations (at the US Open the designer dressed Serena Williams, with whom he also designed a capsule collection, and he realized the S/S19 collection in collaboration with Nike). As a result, the popularity of Off-White products has increased a lot, also thanks to the love that the followers of streetwear and some celebrities like Bella Hadid, Kendall Jenner, and Kaia Berger have for the brand. One thing is for sure: the domination and influence of Off-White have just begun…
