Christmas is the most magical moment of the year, but it is also one of the most fashionable! Between Christmas collections and themed showcases, fashion certainly helps to reinforce and communicate the beauty of Christmas, during which we daydream about the clothes and accessories we could ask Santa Claus or the ones that we could, instead, gift.
To emphasize even more the splendor of Christmas are the fashion shorts movies, which show the different ways, traditions and emotions that characterize the holidays season, all represented with a stylish eye. Also this year we’ve seen some very sentimental short movies, but which were the best ones?
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CHRISTMAS FASHION SHORT MOVIES 2018
Tiffany & Co.— Believe In Dreams: A Tiffany Holiday
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And you, do you believe in dreams? Tiffany’s Christmas campaign, directed by Mark Romanek, begins in the iconic flagship store of Tiffany & Co. on the Fifth Avenue and sees as protagonist Zoë Kravitz, who plays a Tiffany’s shop assistant who works late. During one of her shifts, she is transported in a sort of Tiffany-colored Wonderland where there is a secret Christmas workshop where artisans, led by an eccentric manager (Xiao Wen Ju), are working. It marks the beginning of a series of demonstrations of the Tiffany & Co. craftsmen’s extraordinary skill, during which there is also space for some fun moments, one on all the final “Tea Party” organized by the Mad Hatter, played by Naomi Campbell. The Christmas campaign “Believe in Dreams” shows both the iconic and new collections by Tiffany & Co. including Tiffany Paper Flowers, Tiffany T and Tiffany Keys, while the soundtrack could only be the song “Dream On” by Aerosmith.
“The Christmas season is the time of year when we are most likely to dream,” said Reed Krakoff, Chief Artistic Officer of Tiffany & Co. “The craftsmen of Tiffany work to instill magic and beauty in every jewel. We created this video to let people know about their skills and to capture Tiffany’s Christmas spirit, where everything is possible.”
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CHRISTMAS FASHION SHORT MOVIES 2018
Burberry – Close Your Eyes and Think of Christmas
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Burberry has launched the fashion film “Close Your Eyes and Think of Christmas,” directed by Juno Calypso. The protagonists are Kristin Scott Thomas, M.I.A, Matt Smith and Naomi Campbell with her mother Valerie Morris-Campbell. The campaign shows an eccentric Christmas in full British style, exploring the different traditions, with a focus on the iconic garments of Burberry, both for men and women; from the trench coat to the monogram TB, passing through the printed scarf with archival motifs, up to the belt and a preview of the new collaboration between Vivienne Westwood and Burberry, which can be admired on Naomi Campbell and her mother.
The description of the video says: “Juno explores the dance between reality and imagination of a very British Christmas, drawing from its experiences and its rituals, from the unpredictable British climate to being with your family, up to the trains, always late during the festivities.”
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CHRISTMAS FASHION SHORT MOVIES 2018
John Lewis & Partners Christmas Ad 2018
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Like every year, the brand John Lewis has put together a moving Christmas spot: the protagonist this time is Elton John, who retraces the salient moments of his career on the notes of Your Song, until the first time when he played the piano, belonging to his grandmother’s, changing his destiny forever. The spot set is on display at the John Lewis store in Oxford Street, London, where customers can visit Elton John’s dressing room, the recording studio and the living room used in the video. Craig Inglis, partner and customer service Director of John Lewis & Partners said, “Think back to all of the Christmases that you have enjoyed over the years – I’m sure there is one very special gift that stands out above all others. That’s the feeling we wanted to bring to life this year.”
Elton John commented on his involvement in the project by saying, “The Christmas campaign of John Lewis brings back so many sweet memories for my family and me. It was a wonderful opportunity for me to think about my life with music and the incredible journey I have taken, and how the first time I played my grandmother’s piano was the moment when music entered my life.”
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CHRISTMAS FASHION SHORT MOVIES 2018
Zalando | 2018 – Christmas. Never out of fashion
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The online fashion platform focuses on the warmth of holidays, the meeting between generations and the time spent with the people we love in its new Christmas campaign. “Never out of fashion” shows a cast with an age that goes between 1 and 106 years old, singing while wearing Zalando-signed looks. Directed by British director Jake Nava, the spot opens with the smile of a child and, on the notes of “Silent Night,” a varied cast of all ages sings the song in his/her own language. Harry, 106 years, closes the spot holding in his arms the smallest of the group.
“Christmas and the Holidays are the time of year when we all feel closer to each other, where distant generations and different life stories meet and come together again. As a leading online fashion platform in Europe, with an assortment of over 2,000 brands, we want to offer our over 24 million customers the chance to create their own style, even for special occasions such as parties,” said Jonny Ng, Marketing Strategy & Campaigns Director of Zalando.
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CHRISTMAS FASHION SHORT MOVIES 2018
Gucci – Gucci Gift 2018 Campaign
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Gucci has launched the Gift Giving 2018 campaign to show all its holiday products, from jewelry to handbags, from shoes to perfumes, from the Décor line to baby clothing. Inside the historic Italian ballroom Le Roi, inaugurated in Turin in 1926, the campaign, shot by Petra Collins, talks about a kaleidoscopic feast, with a retro allure, while in the background plays “Take Me Home” by Cher: the protagonists dance and have fun wearing the eccentric creations by Alessandro Michele, between midnight kisses, balloons and luminous details.
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CHRISTMAS FASHION SHORT MOVIES 2018
Coach – Coach Presents Lights, Camera, Holiday with Selena Gomez
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Coach celebrates the Christmas holidays with the video “Lights, Camera, Holiday,” starring the actress, singer and brand ambassador of the brand Selena Gomez. In this short fashion movie, written and directed by the creative duo Henry and Rel of Supermarché, the star and an unexpected cast of animated animals take part in an audition to become the protagonists of the event of the season: the Coach Christmas storefronts.
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CHRISTMAS FASHION SHORT MOVIES 2018
Miu Miu – Miu Miu More
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“Miu Miu More” is the new short by Gordon von Steiner, which includes tributes to the cinema and aesthetic suggestions almost abstract in the alternation of light and soft colors that creates a kaleidoscopic choreography, as illusory as it’s intense. The protagonist is Elle Fanning, who plays with the perceptions of the audience, attracting them to the irresistible world where too much is never enough. In the cast, all feminine, there are also Eniola Abioro, Olivia Anakwa, Olivia Forte, Lucan Gillespie, and Oumie Jammeh.
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CHRISTMAS FASHION SHORT MOVIES 2018
H&M – H&M Hotel Mauritz: Episode 1/2/3/4
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H&M for Christmas thought about a series of episodes set in the imaginary Hotel Mauritz, where the protagonist (the actress Aubrey Plaza) finds herself living many unexpected, but fun and glamorous, situations!
Aubrey Plaza is checking in at the Mauritz Hotel for the holidays when she is involved in an unexpected duet with another guest.
Wear your dress and all your charms: it’s time to celebrate! Aubrey and the other guests are getting ready for a night of partying at the hotel.
Aubrey can’t sleep because of the volume of the music coming from the room next door. Will she end up joining the party?
Aubrey and another guest end up leaving their rooms wearing the same black dress, creating an epic moment. Who will win?
H&M always killing it.