A Chat with Colette Haydon on the New Skincare: Lixirskin

Colette Haydon is the genius behind the (genius) skincare brand LixirSkin.

She is a doctor in dermo-pharmacy and during her years of work and experience, she has formulated some of the best-selling skin care products for many of the most coveted beauty brands in the world and which all of us, for sure, already have on our bath cabinet. She is considered one of the leading creative experts in the industry.

But now, she is working on her own revolution. Tired of products with too many ingredients and brands with too many products in general in the market, she decided to go with her own idea of what a product should be: a capsule collection of pastel pink, simple and high performing ingredients.

Oh, and Lixirskin is the name of that revolution.

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Lixirskin believes in a universal formula that is good for all skin types with few ingredients. How did you get the idea and how did you develop it?

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From my long laboratory experience, developing products for many skincare brands! I don’t have a cupboard of ingredients for day cream, another for night cream, moisturiser, serum, etc. Nor do I have a cupboard of ingredients for the face, another for the eye, neck, etc. A wrinkle is a wrinkle, wherever it is and a good formula helps them all. Also, I have often found that products which are trying too hard, containing too many active ingredients perform badly, it is best to ask the skin to do one thing and do it well!

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You are a doctor in dermo-pharmacy and a businesswoman. You are what we call a girlboss. Who is a woman who inspires you?

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I am inspired by all women that have succeeded in what very much still is a man’s world, it is still very hard for women!

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What was the most rewarding reaction or comment on your products?

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That my message of simplicity, demystifying skincare was immediately understood, the consumers were definitely ready for this new approach.

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If you could use just one sentence to describe Lixirskin, what would it be?

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It is a mix of universal essentials for everyday skin needs and targeted night care for skin concerns – an advanced yet relaxed approach to good skin.

“…the consumers were definitely ready for this new approach.”

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The Soft Clay Rubber mask has been recently released. What are the secrets of this new product and how do you suggest to boost its benefits, what are the “pro tips” for using this mask at best?

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I call it 3 step magic, keratolytic enzymes break down the keratin of dead cells that block pores. White Clay then reaches inside the pores to draw out impurities, clear congestion and reduce excess sebum. Finally, the product dries and turns into a hard-working mechanical exfoliant – the more you rub, the more dead cells are removed to leave your skin impeccable! It is developed in the true tradition of the French facial that always includes extraction – finally, a product that allows a gentle squeeze, safely without any stress to the skin!

WHITE CLAY – ANY STRESS

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Universal formulas and moving on from the natural vs. synthetic battle are two of the main points about Lixirskin. How do you see the beauty industry in the future?

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Consumers are well informed and no longer interested in ‘science fiction’ message, the serum that can genetically reprogram your skin to behave as young skin doesn’t exist. I don’t want to be reprogrammed and I think there are many others who don’t, we just want good skin and expect a quality product not to include harmful ingredients.

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Now a lot of marketing regarding skincare and beauty is done on Instagram and Youtube. How do you think social media and the Internet are shaping the industry and its customers?

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Interestingly social media plays a huge part in pushing forward a more approachable language around skincare subtlety mixed to a return to a more charming delivery.

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What’s a product you’d like to add to Lixirskin in the future?

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Top secret, but very likely a day product to help the skin when it is having one of those days…

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What’s your skincare routine?

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I absolutely use the good skin trio EVERY day, Vitamin C is very much a daily need and so is moisturizing and detoxing at night.

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And what about the makeup? What is your “signature look” and the products you prefer?

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I wear little makeup, I prefer not to cover my skin, good skin doesn’t mean perfect!

I wear mascara and very red lipstick.

– MASCARA – RED LIPSTICK –

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What’s a single skincare product that, for you, every person on earth should use?

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What you remove will always remain more important than what you put on, cleansing at night is really important.

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We know how you want to take care of the skin, but what is beauty for you?

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Go to bed one night, decide you will wake up beautiful, I did it, it worked, I ask people if they think I am beautiful and haven’t found anybody to dare disagree.

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What’s your Rêve for Lixirskin?

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To empower women to think they are beautiful. There is a trend among the younger women toward a more eclectic definition of beauty and there is not an age when you stop being beautiful if you feel beautiful. The act of grooming and caring for your skin generates endorphins which are very good for the skin.

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Follow: @lixirskin