In the beginning, there were Tumblr and Pinterest. Today instead, all the graphic and aesthetic attention focus on Instagram, where millions of users can build their feeds as real moodboards and seek endless inspirations regarding their passions and interests.
Not by chance, creating “Instagram-Friendly” content is one of the mantras of the moment, which means that every post on Instagram must be similar as much as possible at a chromatic and thematic level with the surrounding ones. There are those who have transformed this “value” into a real obsession, those who still do not fully understand its potential and those who simply like to follow “Instagram-Friendly” profiles while maintaining their own account a channel of random and spontaneous posts.
This concept not only opened the boundaries of creativity for everyone on social media, professionals such as influencer included, but has also been useful, especially in recent years, for fashion and accessory brands (and not only), that, thanks to an organized planning, want to share their values and products in an immediate and artistic way. By doing so, they follow a trend, increase sales and give life to aesthetically beautiful profiles, to follow asap.
Among those inspirations, finding some valuable names can be difficult considering the number of posts and profiles, but if the only real rule is always to follow your own interests, sometimes it can be interesting to discover new names that might reflect your fashion taste or even expand it. Open your Instagram and follow these names then, you won’t regret it!
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Aesthetic Brands
POP&SUKI
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Must-Have: Camera Bag
Founded in 2016 by actress and model Suki Waterhouse and her best friend Poppy Jamie (TV presenter and founder of the app “Happy not perfect,” in support of mental illnesses), Pop & Suki is the Millennial brand par excellence, all pink, pastel and full of “girly” inspirations. “We felt that the big brands didn’t really represent our generation, despite being very successful. We are the bridge between fashionable accessories and minimalism, offering functional products suitable for everyone,” said the founders. The brand, available online, offers bags in neutral or colored shades, beauty cases, accessories for your purchases (including a print service for bags) and notebooks for a price range that goes from 150 to 300 euros. Their creations were spotted on red carpets or royal weddings worn by celebrities such as Cara Delevigne, Karlie Kloss and Lady Gaga. The brand reached a turnover of 2.5 million dollars in 2017. The winning combination? Customizable, youthful and versatile products, a solid fan-base and, of course, a perfect Instagram profile!
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Aesthetic Brands
MANSUR GAVRIEL
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Must-Have: Bucket Bag
If one of your creations is almost always sold-out, you can definitely consider yourself satisfied because you create an IT-product: this is the case, for example, of the “economical” bucket bag by Mansur Gavirel, the brand founded by Rachel Mansur and Floriana Gavriel in 2012. The brand, which proposes high-quality articles and Made in Italy, has a high attention to materials, colors and details, and it offers bags of various sizes that make anyone crazy, both off and on Instagram (where the brand shares chromatically harmonious and beautiful shots), it proposes small accessories, shoes and a ready-to-wear collection that perfectly reflects the concepts of simplicity and timeless elegance that characterize the brand. Among the celebrities spotted with a Mansur Gavriel there are Kirsten Dunst, Miranda Kerr and Alessandra Ambrosio. The products can be purchased online (also on retailers like Net-a-Porter) and in stores. Raise your hand if you would love to buy everything!
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Aesthetic Brands
CECILIE BAHNSEN
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Must-Have: Ava Dress
Cecilie Bahnsen is the Danish designer of the homonymous brand, founded in 2015, which seeks inspiration in the clouds and in sculpture: in fact, her creations present an accurate study on fabrics, lines and volumes, combined with sculptural influences, for the sleeves and wide skirts and for the use of a chromatic palette that goes from white to black, through pastel colors. The brand aims to instill the concept of femininity with new modernity, enriching it with sculpted and rigorous silhouette, and with techniques typical of the couture. Details are essential, mainly related to the processing of the fabrics, strictly handmade. The brand debuted on the catwalk in 2017 at the Copenhagen Fashion Week: the union between technique and aesthetics makes Cecilie Bahnsen one of the most interesting, ethereal and graceful brands of nowadays. Her Instagram profile mixes models who look like dancers, Parisian ateliers, natural shootings and simple studio shots, all endowed with an extremely refined purity and integrity, and yet comfortable and versatile.
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Aesthetic Brands
CULT GAIA
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Must-Have: Ark Bag
To share the crown of “L.A. brand par excellence” with Reformation we find Cult Gaia, founded in 2012 by Jasmin Larian, who has been able to create accessories and garments with timeless charm, not only for the IT-girls of Cali but also on a global level. Cult Gaia’s DNA has the will to create useful and “perfectly imperfect” art objects, just like nature or feminine beauty itself, the two main inspirations of the brand: not by chance, the name mixes the concept of cult (as an ideal aesthetic) and Gaia, Mother Earth and daughter of Chaos, the most powerful creative force. With these premises, the brand became successful thanks to its unique accessories and clothing, colored, summery, with refined details, with a bohemian taste and yet fully millennial, as well as their Instagram: its profile features inspirational shots with a predominantly neutral palette, several close-ups on details and other more emotional shots that show the stylistic potentials of a Cult Gaia accessory. Hot AF? No, Hot As Cult Gaia.
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Aesthetic Brands
BENEDETTA BRUZZICHES
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Must-Have: Brigitte Bag
Poetry, art and values characterize the creations of Benedetta Bruzziches, a young woman originally from Caprarola who, from her love for culture, travel and spiritual beauty, has been able to give life to creations that are real masterpieces, which show the skill of Italian artisans and that have conquered celebrities such as Rihanna, AnnaSophia Robb and Lady Gaga. Her desire to express a new idea of femininity also passes through her Instagram profile, built with emotional phrases, shots that are small fragments of humanity and bags that are nothing but the representation of her heart, mind and everything she represents: there is Carmen for example, a clutch able to give warmth and sweetness, Ariel, a bubble of oxygen where to search for the queen that is inside every woman, and Brigitte, sensual and irresistible. But more than anything else, in every bag or accessory, we find the soul of Benedetta, her world and her unique, genuine and radiant beauty.
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Aesthetic Brands
LAURA LOMBARDI
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Must-Have: Spira Hoops
Laura Lombardi is the designer of the homonymous jewelry brand made in New York, although she does not forget her home country, Italy. Both cities inspire her creations, which balance elements of classical art and design according to an industrial style; each piece is unique, versatile and characterized by the combination of trendy/timeless. The peculiarity behind Laura’s work is that she uses almost exclusively raw or recycled metals, in an attempt to re-contextualize the materials of every day, becoming in this way a good example of how sustainability can also be beautiful, as well as rich in values. Her Instagram, all based on neutral tones, shows her unique pieces of jewelry, the exclusive collections (she just made a jewel bag for Net-a-Porter) and the shots of her female and narrative lookbook, customizable according to our taste and style, just like the values of the brand.
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Aesthetic Brands
CHUFY
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Must-Have: Tripping Long Kimono
You may know Sofía Sanchez de Betak, one of the most trendy and famous fashion influencers in the world, author of books, traveler and one of the most influential Argentine women of the moment. After collaborating with all the major brands and magazines and traveling all over the world, from which she always came back with suitcases full of typical clothes, Sofia decided to stop for a moment to found in 2017 Chufy, her ready-to-wear line inspired by her travels. Each season focuses on a new destination and its culture, also taking advantage of the collaboration with local artisans to make every creation authentic. The range of colors is lively, just like the Instagram profile of the brand, which combines the native motifs of each country (such as Argentina and Japan) with playful and impactful graphics. The brand aims to every woman who, like Sofia, loves to explore the world without sacrificing the comfort and elegance of every day.
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Aesthetic Brands
BAYOU WITH LOVE
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Must-Have: Open Opal Diamond Ring
BaYou with Love is the brand founded by the actress and activist Nikki Reed and by Morgan Bogle, founder of Freedom of Animals, made in Los Angeles, that proposes jewels created with gold extracted in a responsible and recycled way. Their goal is to reuse as many resources as possible and to reduce waste to the minimum. The minimalist design of the jewels, combined with their ethical value, is well represented by the Instagram of the brand, where we find motivational shots, naturalistic photos and elegant details of their creations. “BaYou with Love was born with the intention of raising awareness of the human impact on our planet and to demonstrate how many beautiful creations can be obtained from recycled and sustainable materials,” said Nikki Reed. The brand also counts a line of clothing and partnerships with some sustainable beauty brands with the intention of creating “a harmonious moment between what we feel and what we wear,” inspired by the beauty that surrounds us and, of course, by respecting our Planet.
