April Beauty News
& Other Stories: The New Eau De Toilette Neon Rush
& Other Stories presents Neon Rush, the brand’s new Eau de Toilette.
Let yourself be carried away by the bright notes of cherry, clementine, pink pepper, and frangipane that characterize the new fragrance. A sparkling and feminine symphony, perfect to welcome the arrival of the summer. Who’s with us?
April Beauty News
The Most Beloved Becca Products Find a New Home with Smashbox
The most beloved Becca products find a new home with Smashbox.
Smashbox becomes the new home of the iconic beauty brand Becca, preserving the most beloved products: the Shimmering Skin Perfector Pressed Highlighter (with the same beloved glow as always) and the Under Eye Brightener Corrector – now available in an extensive range of shades, including Fair/Light, Medium, Dark and Medium-Dark.
“Becca was born from light, just like Smashbox – so, both on a personal and corporate level, we felt that preserving the brand’s legacy was our only option”.
The Under Eye Brightener Corrector is a full coverage color concealer to use to illuminate dark circles: the Backlight Technology mixes peach and apricot color corrector pigments with illuminating particles that reflect light away from dark circles and its flexible corrective texture smoothes the skin around the eyes and creates a uniform base for the concealer. Moreover, vitamin E nourishes the eye contour. The same product we have always loved, in a new look and with more colors.
The Shimmering Skin Perfector Pressed Highlighter: the #1 bestseller highlighter in the United States with a cruelty free, glowy and ultra-creamy formula. It contains a liquid pearlescent pigment and ultra-thin pearly pigments blend with liquid ones to create an ultra-buttery texture.
April Beauty News
Davines: The New Oi Liquid Luster
We saw it in the feeds of all our favorite influencers: he’s the new OI Liquid Luster, a treatment with a liquid, watery texture that moisturizes your hair making it soft and shiny giving an officially WOW effect in a few seconds.
Its formula characterized by a liquid texture is rich in moisturizing agents that come into direct contact with the hair fiber without any kind of barrier and lean on the hair by smoothing its surface. Improves the quality of hair, leaving it incredibly healthy, soft to the touch, and shiny, for a “mirroring” glass-like effect.
Moreover, OI products are made using energy from 100% renewable sources, the CO emissions from their production are offset and their packaging is made from post-consumer recycled and recyclable plastic. The CO2 emissions generated by packaging production are offset by the protection and reforestation of a natural reserve in Ethiopia, at risk of desertification.
In addition to that, OI Liquid Luster is the ideal product for all those cases where you need a shock treatment to get shine and softness in no time… in the salon!
April Beauty News
Kess Berlin: The New Bare
We loved them in the three previous versions and now we are excited about the new member of the Triple Tint Lip Balm family: with the motto “Bare & Care“, Kess launches “Bare”, a colorless product but also the most thoughtful of the lip balms family.
This ultra-practical balm in the form of a stick is composed of 100% natural ingredients such as shea butter and coconut oil that moisturize and nourish the lips intensely to make them fleshy, soft, and hydrated throughout the day; castor seed oil and avocado oil, which provide greater hydration and a soothing effect on dry and chapped lips. But there’s more: powerful antioxidants derived from berries and vitamin E protect the sensitive skin of the lips from free radicals, while hyaluronic acid provides an extra dose of hydration and in the end, various vegetable waxes seal the hydration and make the balm a true superfood for the lips.
Like the other members of the family, “Nothin'”, “Naked” and “Nudie”, “Bare” contains a special super-power ingredient: the radish root extract (Raphanus Sativus Root Extract), to which the pink central ring owes its color, provides additional antioxidant action in the balm Bare for the lips. This extract is a vegetable powder with a natural red color that contains excellent antioxidant properties to protect against free radicals and repair the skin independently.
April Beauty News
The New Schwarzkopf Campaign Celebrating DivHAIRsity And The Uniqueness Of Every Woman
Freedom starts from the head: for two years, this statement has been the denominator of Schwarzkopf campaigns, present in the categories of coloring, care, and styling.
The brand has always been attentive to enhancing women and their uniqueness and renews this year its commitment to the new institutional campaign DivHAIRsity: no one should be judged for how they wear their hair – in private or at work – because hair represents a strong expression of the identity of the person.
That of DivHAIRsity is a topic of discussion in the workplace: many women are still discriminated against or hindered in their professional growth because of their appearance and this is unacceptable in a world that should appreciate and celebrate uniqueness: hair represents diversity, not uniformity, a way to be free and creative.
Schwarzkopf, therefore, promotes a campaign that makes the most out of hair expression because it represents a form of freedom for every woman, personality, and beauty type.
April Beauty News
Paris Jackson Becomes The Face Of KVD Beauty Presenting The New Gel Pencil From The Extra Pigmented Formula Of The Iconic Tattoo Line
KVD Beauty presents Tattoo Pencil, the “daughter” of the iconic liquid eyeliner of the brand, now in ultra-soft gel pencil version. Model, actress, singer and musician Paris Jackson debuts in the beauty industry as the face of the new Tattoo Pencil Liner: now with her first role in the beauty industry as the new ambassador of the brand KVD Beauty, Jackson is ready to fly high.
Paris perfectly embodies what KVD Beauty stands for: kindness, discovery, and individuality, just to mention a few: “As an artist, I was immediately attracted to KVD Beauty for their commitment to art and personal expression, both important parts of my identity. I also appreciate the way the brand combines tattoos and cosmetics harmoniously. In addition to that, the products are also 100% vegan and cruelty-free, this partnership with KVD Beauty fully reflects my values and I look forward to working together.”
But now let’s move on to the new Tattoo Pencil Liner, a long-lasting gel eyeliner, characterized by an extra pigmented line with a matte finish and available in 10 matte shades. The pencil is waterproof, no transfer, and it was inspired by the two features of the art of tattooing: LINING, to easily create bold lines + SHADING, to blend it quickly.
April Beauty News
Byredo: The New Colour Stick
A new sweet, sweet as honey, triptych of Colour Stick becomes part of the Byredo family in support of the celebration of subjective beauty and personal expression. That’s why Byredo’s Colour Sticks are at the heart of the brand’s free approach to makeup.
They are designed as a universal product to wear on lips, cheeks, or eyes and reflect the complete embodiment of what founder Ben Gorham calls an “open system of beauty without intimidation”.
“We didn’t want a too conformist or precious makeup. We don’t want to tell people how to wear cosmetics, but to inspire them”.
April Beauty News
Clinique: The New Almost Lipstick Black Honey
- What is it? The new Almost Lipstick Black Honey is a lipstick in sheer balm with a brilliant finish; not just lipstick, not just a gloss.
- What it does? Pure pigment blends with the natural tone of the lips to create a custom color. Its formula enriched with emollients helps smooth and nourish the lips.
- Cover: sheer at the first application, you can easily increase the intensity of the color by applying it several times to get the desired coverage.
- Finish: glossy finish!
Its story is super special, trust us:
In 1971, a time when everyone loved bright colors and flashy fashion, Clinique introduced Black Honey – an intense grape-like color that, while appearing as a dark and gothic pigment at the moment of its application on the lips, then turned into a brilliant veil.
This is because Black Honey is a perfectly calibrated blend of blue pigments, red and yellow.
In 2021, Black Honey came back thanks to the Gen Z on TikTok and went quickly sold out, since people began to discover the versatility of Black Honey and the ability to adapt to all skin tones.
History, then, repeats itself and Black Honey is just one example of the trends of the 90s and 2000s that re-emerge among the younger generations!
April Beauty News
The New Brand Estrid Arriva In Italia
Estrid values the fact that all human beings have hair on their body and that all human beings have the right to use excellent hair removal products.
The Swedish brand of shavers was founded by the trio of entrepreneurs Amanda Westerbom, Ben Eliass, and Alan Aygun and offers colorful, vegan, and affordable shavers through a subscription service. Now Estrid is coming to Italy.
The brand is challenging the old binary rules and opens the doors to a more inclusive future, showing itself immediately as a brand that welcomes and celebrates all kinds of people, of all sizes and colors, regardless of why and which part of the body they decide to shave, who they are and how they choose to identify themselves.
“Hair removal should be a personal choice. We are not afraid to show body hair, we want to show reality. We don’t give any value to how, where or when we shave and we think it’s time to say goodbye to the old ideals“.
April Beauty News
Eisenberg Paris: The New Happiness Collection
Here is the latest collection of perfumes by Eisenberg Paris, unisex perfumes that promote the idea that everyone, regardless of how they identify, should wear a fragrance that reflects their own feelings and their own view of the world around us. Happiness knows no gender, so why should a fragrance?
The secret of happiness is simply being yourself.
The perfumes are divided into:
- Vivi Young: where Sandalwood, soft, tasty, and sweet at the same time, blends with the spicy freshness of Cardamom and Ginger, and the vivacity of Bergamot and Lemon.
- Vivi Happy: Freesia, her blooming heart, the powdery lightness of Mimosa and Heliotrope adds a touch of gourmandize and irresistible tenderness. Happy is also complemented by an exhilarating touch of Bergamot, a whisper of Moss, and the refined Sandalwood.
- Vivi Beautiful: Pink Berries emerge together with Fig, Moss and Sandalwood permeated with light notes of Amber.
