The Italian Rêve – Beauty News April: The Recap Of the Month

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WHO
Beauty News April
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Beauty News April – Kiko Wears Green and Blue

We’re sure that you’ve noticed it already on the shelves, but recently the green revolution has hit Kiko with a makeup and skincare collection that promotes natural ingredients and respect for the environment (also using recycled materials and ecological paper with organic residues of coffee and citrus).
Among the organic ingredients, we find the Jojoba oil, Argan oil, and Shea butter, as well as olive oil (present, for example, in the Vegan Soap) and the cottonseed oil, used to enrich the formula of the Vegan bronzer. A collection that, both makeup and skincare-wise, relies on 100% natural and beneficial formulas, enhancing a natural kind of beauty without affecting the performance and quality of the brand.

Kiko has also recently launched its Ocean Feel line, a complete range of makeup products for eyes, lips, and face enriched with seaweed extract from sustainable sources, to help in a sensibilization campaign focused on the environment and to ease the burden of our Planet’s already largely polluted Oceans and Seas, plagued by non-sustainable plastic waste and contaminating elements. The formula helps to protect and nourish the skin also with the upcoming summer heat, matching popping colors and summer vibes with skincare that has a light texture and high SPF.

Beauty News April – Pat McGrath lands in Europe

Big news for all the beauty addicts in Europe! Starting April 4th, it will no longer be necessary to cross the ocean to get your hands on Pat McGrath products. Yes, because the “Motherhood” campaign (which will last as long as three months) to welcome “Mother” home has already begun at Selfridges, London: the event marks the beginning of the “homecoming” of the British editor and makeup artist, whose award-winning cosmetic line was, for now, available solely in the States.
For now, London seems to be Pat McGrath Labs’ first step towards Europe but… Who knows? And after all, it’s always more “reachable” than New York.

Beauty News April – Yara Shahidi is the new face of Bobbi Brown.

The model, actress and activist Yara Shahidi revealed her new role on Instagram by sharing some of the shots from the new Bobbi Brown campaign, Confident Beauty, photographed by Tyler Mitchell. Yara also stated that she’s closely familiar with the brand and that this was a “natural step” for her. In fact, Bobbi Brown was always able to meet the skin tone and needs of women in her family: a task that wasn’t easy in the past for deeper shades, but the brand has always strived towards inclusion, adding ten new shades of foundation.  Alongside the new role as brand ambassador, Yara will continue with her involvement as an activist and her academic career at Harvard.

Beauty News April – Céline Dion as New Ambassador for L’Oréal Paris

One of the international icons of music and elegance, Céline Dion is the new ambassador for L’Oréal Paris.
On April 22^nd, a spot featuring the singer and Excellence Crème, a triple-acting professional coloring treatment for hair, will be revealed in a worldwide preview. With a playful and irreverent spirit, the spot was shot in the heart of Paris and marked the official debut of Celine Dion in the L’Oréal family, joining other iconic names such as Julianne Moore.
According to the Maison, the singer fully embodies the mission and soul of the brand, being the perfect representation of strong, self-confident and unique women.

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WHAT
Beauty News April
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Beauty News April – Ren Skincare Sun Protection: Green Sunscreen

In preparation for summer, Ren Skincare presents a sunscreen specifically designed for the face (SPF 30) with a fully green formula and free of silicones, perfect to be used day by day to shield the skin from UVA and UVB rays and to actively contrast blue light.
Clean Screen Mineral is a vegan product made of 99% natural ingredients and respects the planet thanks to a percentage up to 50% of recycled plastic in the packaging (the maximum to keep the product formula intact) and the 100% of recycled material of the cap. The mineral technology reflects the sunrays thanks to the presence of non-nano particles of Zinc Oxide, which respect the values of the brand that is actively fighting for a clean planet and a sustainable beauty. Clean Screen Mineral mattifies the skin thanks to the starch in the formula, while the passion fruit extract, rich in antioxidants, protects the skin from free radical damage, strengthening its natural barrier.

Beauty News April – Dr. Jart + launches the Peptidin Line

From the South Korean expertise and the constant research of Dr. Jart +, the new Peptidin line is composed of two new serums capable of rejuvenating tired, dull skin, stressed by pollution, fine dust, and a challenging routine.
The first product has a formula that changes from watery to oily, nourishing thoroughly without being heavy on the skin: Peptidin Radiance Serum.
Thanks to the Energy Peptides and the peach blossom extract, this serum boosts the skin brightness and is going to revolutionize a skin that appears tired, making it more radiant and plump, with an immediately recognizable effect.
The second one is called the Peptidin Firming Serum, a firming product that renews the appearance of the skin, also thanks to the presence of Energetic Peptides. This serum gives new vigor and new life to the skin thanks to the “Complex of 8 Peptides” that improves firmness, making it plump and smoother. In the meantime, the starflower extract makes it more firm, giving new life to a stressed face.

Beauty News April – Estée Lauder New Doublewear Concealer

Estée Lauder broadens its range of makeup with an exclusive Primer serum and 22 shades of concealer.
On one side we find the new Serum Hydra Prep that stimulates an instant moisturizing effect thanks to the Nourishing Moisture Complex, enriched with Hyaluronic Acid and Glycerin, creating the perfect base for a uniform and subtle application of the base and concealer. It is ideal for touch-ups during the day, when you need to freshen up your makeup quickly. The mix of optical pearls in the formula creates a transparent, luminous and radiant finish.
But the peak of the collection is the brand new 22 tones of the waterproof Liquid Corrector Double Wear Makeup, which enriches the performance of the Estée Lauder must-have foundation (available in 50 shades). This new liquid concealer instantly corrects dark circles, redness, discoloration, and imperfections. The oil-free formula, resistant to water, sweat and moisture, offers a comfortable 24-hours staying power and buildable coverage, for a uniform and natural finish that’s definitely day-out proof.

Beauty News April – New Elie Saab fragrance: Girls Of Now Forever

Perfume masters Sophie Labbé and Dominique Ropion created a new fragrance for Elie Saab, Girl of Now Forever, which is characterized by its joie de vivre, a sense of vivacity with a splash of freshness inspired by summer and Ibiza. Once again, the fragrance is unique thanks to the exclusive flower of Ormond, with its notes of almond-orange, combined with the original notes of Rosa Cassia, a never-seen-before co-distilled rose-currant, matched with Lebanese lemon (an homage to the designer’s origins), patchouli and vanilla. The product presents a new story, filled with color and freshness, and that sees the trio of the “Girls of Now” (Hannah Ferguson, Kristine Froseth, and Jasmine Daniels) on a luxurious and fun vacation in Ibiza.
The Pantone of the year 2019, Coral, paints the glass bottle making it more pop and pretty than ever while keeping the signature Haute Couture spirit of the brand.  
The perfect summer fragrance.

Beauty News April – Jo Malone: New collection London Blossom

Jo Malone welcomes spring in perfect London style: with an ode to the first buds and many new features, including the launch of a new limited edition fragrance, Frangipani Flower. Moreover, we see the return of Star Magnolia, which also is back in the Hair Mist edition, of the Silk Blossom, available for the occasion in an elegant ambient candle, and the Orange Blossom, which comes both as a Hair Mist and a Scent Surround Diffuser.
The radiant spirit of the new fragrance, Frangipani Flower, is accentuated by bright petals of jasmine and exotic notes of ylang-ylang, strengthened by creamy sandalwood and seasoned with a touch of fresh lemon. “Just like the flower, the fragrance blossoms joyfully and is addictive,” declared Marie Salamagne, Master Perfumer of Jo Malone. And the fruity fragrance won’t fail to capture your attention as well as the lush and playful spirit of summer, adding a new must-have, in limited edition, to the Jo Malone family.

Beauty News April – PS…Primark Beauty Launches a new Mascara line

Primark’s makeup Line PS… Beauty launches a new line-up of mascaras with a range of seven different products that allow you to get a new look every day. The key features of these new mascaras are volume (such as 3D Lash effect, which allows immediate volume effect thanks to the fiber brush) and length, in which case you’ll find the Wonder Lash Mascara unbeatable.
There are also mascaras that allow a “falsies effect,” such as the False Lashes Queen Mascara, and absolute must-haves for your next beach trip, like the waterproof Aqua Lash Mascara, enriched with Vitamin E for an extra-long staying power.

Beauty News April – Sun Stalk’s Warmth Bronzer by Fenty Beauty

The latest novelty of Fenty Beauty winks to those glittering summer days and allows us to become a “Stalker of the Sun” thanks to its brand new bronzer collection, the Sun Stalk’s Warmth Bronzer. Available in 8 revolutionary shades, adapting as always to the strive for inclusivity and reachability carried out by Rihanna’s brand, these bronzers adapt to every complexion, enhancing it thoroughly.
In addition to this new launch, Fenty Beauty adds new shades of Killawatt Freestyle Highlighter Duo (creamy, hyper-pigmented champagne-colored shades) and Killawatt Foil Freestyle Highlighter, that paints itself metallic copper in Penny4UThots, the new BFF of your summer tan.

Beauty News April – Urban Decay Dedicates a Collection to Game Of Thrones

Who said that summer is here? We Game of Thrones fans know that Winter is coming! If you think yourself ready for the epic HBO series final season, take a look at the brand new Urban Decay x Game of Thrones collection, entirely dedicated to the famous TV series. The line (also available in a luxurious Vault that includes all the products of the line) will be launched with the beginning of the season.
It features an eye palette with the Stark, Lannister and Targaryen colors, as well as the White Walkers, gel eye pencils, a face palette, creamy lipsticks with household-themed packaging and a blood-colored lip and cheek stain.  Furthermore, in the Vault you’ll find two eye brushes with the characteristic shape of a sword, so be ready for the siege at Winterfell!