We don’t have the certainty to know which products are the best products in the world but, according to the many trends of the last years and the travels, trials, and tests, we have come to a wonderful conclusion: even in the world of beauty there is a reflection of a culture, the beauty of a culture, in every sense. What are the scents that Africans are used to and that seem to come from another world for us that immediately enchant us? What is the look that the British can’t give up? And in Hungary, what is the skincare routine, and why do they use certain ingredients?
The world is vast, maybe even too big to know it all, but makeup and beauty, in general, can definitely make us feel close to every culture and Country, giving us a little opportunity to get to know it better. Whether it’s a makeup that wants to go against those stereotypes of that culture or one that reflects them to perfection, we have made a small list of brands and products tested by us that are a perfect representation of a cultural beauty, which makes us feel everyone closer: Global Beauty.
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UNITED KINGDOM: CHARLOTTE TILBURY
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Charlotte Tilbury is an English makeup artist, who is in love with Hollywood, the red carpet and all the people who walk on it. Her way of seeing the beauty world certainly belongs to that trait of English beauty that is glamorous, even when sophisticated or slightly rock. So, we are not talking about grunge makeup, also very representative of the Country, we are talking about the part that loves the highlighter, the teased hair (like Charlotte), a mascara that makes the eyelashes look fake and super voluminous and a lipstick that is full of color. Charlotte is not only known and recognized all over the world for being one of the most influential makeup artists, but she is also known for her high performing quality of products. To confirm the fact that the brand is very close to the Country, she dedicated a lipstick to London and its colors, his eyebrow pencil to the British model Cara Delevingne and some lipsticks to influential personalities like Kate Moss, Victoria Beckham, Kate Middleton and…to her Majesty, Queen Elizabeth II, with The Queen’s lipstick! What can be more English than that?!
Flag Product: Rossetto Matte Revolution in The Queen e Legendary Queen.
We love: Eyes to Mesmerize in Jean e Hollywood Flawless Filter.
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ARAB EMIRATES: HUDA BEAUTY
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Huda Kattan wanted colors, creativity, innovative textures and she wanted to bring into her world an idea of beauty that was luxurious and that, as she says, could change the way women feel, giving them “power” and courage, to feel strong, and able to conquer the world. And Huda has conquered the world, first with her blog and social networks, and then with her brand, a unique reality that she has made possible from her Dubai office.
Crazy colors and innovative textures are the right words to define the brand that, with constant launches and improvements, managed to conquer the whole world, with a #girlpower never seen before.
Flag product: False Eyelashes.
We love: Rose Gold Palette, Remastered.
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BRAZIL: SOL DE JANEIRO
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Ok, this is definitely the most representative beauty brand of Brazil. And the brand shows us how, with few but good products, we can transform our body skin. And from Brazil, where there is a very strong body culture, we couldn’t expect anything else. The brand is based in the United States but its production is Brazilian. And the Country appears in every product with ingredients that come directly from Amazonia: coffee, cupuaçu butter, guarana, and açai.
Flag product: Brazilian Bum Bum Cream.
We love: Copacabana Bronze Glow Oil.
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AUSTRALIA: ASARAI
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Yellow, like the sun, like sand, like this brand that, with its “all yellow” packaging, is taking Australian beauty around the world. Founded by experienced Australian naturopaths, they managed to bring their land (in every sense) into the products. Their motto is “We want to do simple things. We want to make them real.” The brand, therefore, looks after to nature and well-being of the Planet, and enhances the products of its motherland, with little production impact and giving a percentage of their sales to associations that safeguard the well-being of the planet. And always talking about the Earth, one of their flagship products is a redback Outer clay mask that has ancient healing properties and that helps detox skin. One thing we can tell you for sure: this brand is one of those to keep an eye on.
Flag product: Earth Tones Face Mask.
We love: Power Trip Vitamin Oil.
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HUNGARY: OMOROVICZA
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What do you get when you take 2000 years of Hungarian skincare wisdom and blend it with innovation? Founded in 2006, the Budapest brand marries the traditions of Hungarian skincare with locally sourced active ingredients, made even more powerful with the help of a Nobel Prize-winning dermatological laboratory. The brand was founded by a husband-wife team and still, today remains family-run. All products have at least 60% of water rich in minerals that penetrate deep on the skin, thanks to a patented technology. And, if it wasn’t clear, thanks to their thermal waters, the Hungarians are among the populations with the healthiest and most beautiful skin in the world.
Flag product: Queen of Hungary Mist.
We love: Moor Cream Cleanser.
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UNITED STATES OF AMERICA: COLOUR POP
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There is no more US representative brand than this. Above all, for what concerns its own evolution. A star, born only in 2014 that has conquered not only the United States but the entire world, winning all the possible beauty awards, keeping everything very low cost (incredible if you think to its quality) and with a new launch every week. Obviously, it can only be California based, to be precise, Los Angeles. Its flagship products, which have allowed the brand to become what it’s today, are the ultra-pigmented eyeshadows and with a technology between the powder and the creamy, the Super Shock Shadows. For us, this brand represents much more than American culture; it represents the American Dream.
Flag product: Super Shock Shadow.
We love: Lux Lipstick in Get a Room.
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FRANCE: BY TERRY
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Terry de Gunzburg, inspired by the colors and creative expressions of Yves Saint Laurent, of which she was the beauty director (yes, she is the one who formulated the iconic Touche Éclat concealer), decided to open her makeup and skincare laboratories in 1998 in Paris and has dedicated her life to discover all the shades that can enhance the natural colors of the skin. Terry, like most French women in the world, thinks that the beauty of a woman reflects itself in a radiant complexion and a natural makeup. Adding maybe a not so perfectly applied eyeshadow, a lipstick and voilà! For us, it’s representative of the French charm, especially because it’s what Terry, with her personal brand, wanted to communicate the most.
Flag product: Terrybly Densiliss Foundation.
We love: Ombre Blackstar.
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AFRICA: LXMI
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It’s pronounced “luxe me,” a non-toxic skincare product line that combines incredibly effective natural ingredients with environmentally friendly production and distribution. The main ingredient is the Ugandan Nilotic butter: the founder Leila Janah found it during her travels and was amazed by its ability to bring her jet-lag dry skin back to its splendor. Characterized by natural and biological botanical elements (you could even eat them), the line takes its name from her favorite Hindu God, which represents prosperity, liberation, morality, and love.
