Moving, romantic, angsty… There’s no limit to the possibilities of kisses.
It might be a father comforting a daughter, a lover to another, a famous actress talking about just how much she loves to kiss or a romantic scene in front of the Tour Eiffel, but one thing is certain: a kiss always means something special.
Something unique.
It goes without saying, often the commercials and campaigns have had a keen eye for love, for placing the right couple under a spotlight that’s, bizarrely, almost always black and white. They told us stories of charming people meeting and chasing each other and created urban legends on how normal people can find the courage to kiss strangers.
Through the years, they showed us the many faces of love.
On screen sometimes it was like a mesmerising wave of passion and, some others, it was more similar to a bittersweet glance in the crowd, but the beauty industry turned its commercials into the highest form of storytelling into advertising.
And just how often did they show us a kiss that’s worth remembering?
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Chanel N° 5- Train de Nuit
Chanel
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[youtube https://www.youtube.com/watch?v=f5r5PXBiwR0?rel=0]
A luxurious journey on board of the Orient Express and the right fragrance might lead you to the love of your life. Placing itself between romance and stalking, never really answering if all this is about love or obsession, the scent of Chanel Nr 5 plays the red lace that links one soul to another.
In the end, when she finally finds the mysterious man, their entangled bodies turn into the golden logo of Chanel.
Just amazing.
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First Kiss
Wren
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[youtube https://www.youtube.com/watch?v=IpbDHxCV29A?rel=0]
Who would have thought that the advert video for a small clothing company from Los Angeles was going to have made almost 122 millions of visuals on YouTube.
In First Kiss, 10 couples of perfect strangers meet and… Kiss. It is awkward, cute, and very, very personal -because how can a kiss not be personal?- but it’s also strangely beautiful.
Would you kiss a person you’ve never seen in front of a camera, no matter the sex, the age nor anything else, knowing it’s going on Youtube? Do you think you might be brave, crazy and carefree enough?
Well, twenty people were.
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The One- Scarlett Johansson
Dolce & Gabbana
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[youtube https://www.youtube.com/watch?v=zAh2agwNiRg?rel=0]
“The best part of my body?” Scarlett Johansson repeats, almost wondering. She was laughing when she answered before, but when questioned the actress gets serious all of sudden. But there’s no hesitation when looks at the camera and says: “My lips. For kissing.”
[youtube https://www.youtube.com/watch?v=bvgTUpmWaq4?rel=0]
Although the romantic corto with Matthew McConaughey for The One lacks a final kiss, even if it was clearly in the air, this line surely makes up for it. After all, the atmosphere of this advertising is private and real, but also so very charming, just like those words, highlighted by a close up on the actress’ beautiful eyes.
Can you blame her?
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Miss Dior- The New Film
Dior
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[youtube https://www.youtube.com/watch?v=52Z5ob-6jNI?rel=0]
A father kissing the daughter’s cheek, taking her to the altar, in a windy afternoon of a black and white Riviera. That’s the only sign of love that’s not betrayed in the Dior’s advertising: Natalie Portman runs from everything but, before doing so, asks for forgiveness to the only gesture of pure love she’d received.
The way the father looks at his child and says “I’m proud of you” is something most of us can relate with and a simple gesture that has the power of a thunderstorm.
In a film where “you may kiss the bride” seemed inevitable, the only kiss we’ll see is the one of a parent.
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Introducing Burberry Kisses
Burberry
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[youtube https://www.youtube.com/watch?v=LRiZMVEIhas?rel=0]
How many times did we feel like sending a kiss to somebody far away?
For Burberry, a link of kisses via mail is possible and, hopefully, it might connect people all around the world. All one needs to do is to kiss the screen of a phone, choose the Burberry Lipstick to use as a seal and think of someone you want to send your love to: immediately, a love mail is sent through the air.
This how-to is really pretty and, watching it, we can’t but think of all the people we wish could receive a kiss, even if we’re far apart.
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First Kiss Audition
Wycon Cosmetics
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[youtube https://www.youtube.com/watch?v=f61P8CEbhuc?rel=0]
For the International Kiss Day, Wycon Cosmetics has produced a kiss-proof lipstick and a marvellous, short promotional video.
Some kids between 6 and 15 years have been asked to act in a scene of love or friendship that ended with a kiss and then, with an excuse, they left them alone to practice.
Without a grown up to watch them, the kids can get comfortable with each other before the supposed “audition”. The result is a 4 minutes video full of sweetness, kisses and “I love you” said with all the innocence that a child can show.
