The ’50s are back and more relevant than ever: with her new collection, Luisa Beccaria dresses femininity in elegant, ethereal, and sensual features, playing between past inspirations and present needs to let a purely bon-ton allure live — and relive.
Luisa Beccaria FW25
Moodboard
The collection, titled Into The Light, is a hymn to lightness and the desire to place women in the spotlight, reclaiming all the importance they deserve. In the most significant roles life can offer, the clothes envelop them in that typically retro diva charm (further emphasized by the show’s location, Casa Cipriani), infusing them with a glamorous and romantic positivity, like only Luisa Beccaria’s dresses can express.
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Luisa Beccaria FW25
Our favorite looks
The styling possibilities are endless, from day to night, from special occasions to everyday business. Sculptural silhouettes give way to wide, flowing skirts, with Grace Kelly-inspired dresses, leisurewear shirts, and New York socialite ensembles, complete with coats. The color palette opens with shades of blue and sky, moving through lilac, neutrals, burgundy, and white (with the final bridal look as a must). Fabrics and patterns include dots, tweed, cotton, taffeta, satin, organza, macramé details, and velvet, adding dynamic movement to every piece.
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Luisa Beccaria FW25
Details
The brand’s iconic floral patterns are ever-present, alongside polka dots, sheer elements, expertly crafted embroidered details, clean-cut necklines, and luminous reflections. Notably, accessories are almost entirely absent (except for a few structured hats and small handbags), while open-toe shoes seem ready for a twirl on the dance floor. Utterly chic.
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Luisa Beccaria FW25
Beauty
The runway beauty look, curated by MAC Cosmetics, echoes the ‘50s inspiration with a modern twist: a natural, radiant base with rosy cheeks, and eyes framed by perfectly elongated brown eyeliner. On the lips, the new MAC Nudes shades enhance natural beauty. Tying it all together, sleek low ponytails adorned with black bows add a final touch of polished elegance.
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Photos by Luca Ortolani
Thanks to MAC Cosmetics
What do you think?