It’s the softness that fascinates and the quality that enchants: unquestionably, Max Mara knows what it means to create, and create well, a piece of clothing. Remaining timeless, it never fails to surprise us each time, thanks to the power of the most authentic and genuine beauty, the kind that is typical of a look meant to be passed down through generations.
MAX MARA FW24
Moodboard
There’s no room for excess; there’s “only” an extreme attention to details and raw materials. For FW24, Ian Griffiths, at the creative helm of the brand, brings to life a timeless and genderless collection: elements typically associated with the feminine meet stricter and more masculine cuts. The result? A new idea of comfort that makes everyone wearing these pieces feel at ease in everyday life.
MAX MARA FW24
Our favorite looks
The coat, the flagship of the brand, opens the runway: sinuous forms accompanying each step give way to long knitted dresses, oversized shirts, turtlenecks, loose pants, blazers, and all kinds of outerwear, including dressing gowns. Precious details and evening dresses with long gloves up to the elbows are not lacking. The color palette is essential: black, gray, and beige are undisputed protagonists for a functional yet sensual wardrobe.
MAX MARA FW24
Details
Oversized shapes, defined silhouettes, soft necklines, practical bags, and everyday footwear have ample space on the catwalk. Wool is an undisputed protagonist, but cashmere elements are not lacking. The key interpretation is undoubtedly cozy, both for evening and daywear.
MAX MARA FW24
Beauty
Despite waking up when it was still dark to be backstage, Sunday Riley takes care of waking up, plumping the skin, and preparing it for makeup with a must-have kit composed of Ceramic Slip Cleanser, Pink Drink, Good Genes, C.E.O. Afterglow, Auto Correct, and the ICE ceramide cream. These treatments, when carefully massaged, penetrate the skin, making it fresher and more radiant. The skin is left natural even during makeup, illuminated in the right places, for a minimal and glowing result. Hair is gathered in a low chignon and defined with a wet look.
Order and simplicity, nothing else is needed.
Photos by Johnny Carrano
Thanks to Sunday Riley
