May Beauty News
Mulac: The New Concept of Sculpting from the Metaverse: 3D Verse
Directly from the metaverse, comes the new sculpting concept by Mulac: 3D VERSE is the face line for contouring, blushing, and highlighting with 3 all-over liquid products. These products have a silky texture that blends into the skin, and a flocked applicator for easy and smooth use.
Contouring becomes effortless with Let’s Contour, allowing you to recreate the natural shadows of the face and sculpt the cheekbones with its lightweight matte finish formula. With Let’s Blush, you can paint your cheeks with two different formulas: two matte finish blushes – warm brick and nude mauve – and two satin and luminous blushes – bright pink and natural peach. Finally, with Let’s Sparkle, the liquid highlighter available in two shades, one with rosy pearls for cool undertones and one with golden pearls for warm undertones, you will shine like never before.
May Beauty News
Augustinus Bader Announces Collaboration with Sofia Coppola
Augustinus Bader and Sofia Coppola present The Tinted Balm: 3 balms created from the collaboration between the brand and the award-winning director. These balms, featuring nourishing and hydrating ingredients (including Augustinus Bader’s proprietary TFC8 technology), offer smooth, soft lips with a delicate veil of buildable color. The shades range from 1 – a semi-transparent intense pink, to shade 2 – a coral red ideal for summer or the beach, and to shade 3 – a burnt earth plum color.
May Beauty News
Aesop: The New Protective Facial Lotion SPF50
A high-level, broad-spectrum UV sunscreen with a texture ideal for daily use and suitable for most skin types, especially from “normal” to dry. Its formulation includes a combination of oil-soluble and water-soluble chemical UV filters, niacinamide, saccharide isomerate, the emollient tocopherol, and essential oils of sage leaf, lavender stem, and atlas cedar for their combined benefits, with noted moisturizing, soothing, and purifying properties.
May Beauty News
Kiko Milano Presents Its First Global Ambassador: Emma Roberts
A new partnership that brings the iconic style of Italian beauty to the world between Kiko Milano and Emma Roberts, the brand’s first global ambassador.
Speaking about the partnership, Simone Dominici, CEO of Kiko Milano, says: “We are so excited to work with Emma to bring Kiko Milano to a global audience. She embodies many of our brand’s values: she is endlessly creative and loves collaborating with artistic minds. She embraces the joy that experimentation with color, textures, and art can bring. We can’t wait to show you what this collaboration has in store.”
Sharing her thoughts, Emma Roberts states: “I am thrilled to collaborate with Kiko Milano as Global Ambassador and to join their journey to become the world’s number 1 Italian Beauty Brand. The way they think about beauty is truly inspiring and infinitely creative. They have more colors in one beauty store than I’ve ever seen! Not to mention their unique collaborations and limited-edition collections. I love their mission to boost self-confidence through Beauty. For me, true beauty is just that. The joy that KIKO Milano brings with its products and services to its ever-growing, super creative fan base is beautiful. Who wouldn’t want to be a part of it all?”
May Beauty News
The Ordinary: The New Saccharomyces Ferment 30% Milky Toner
The Ordinary launches a new exfoliating toner that doesn’t use acids as the main ingredient but instead harnesses the power of N-Acetyl Glucosamine (NAG) to stimulate surface exfoliation: the Saccharomyces Ferment 30% Milky Toner. Reflecting the brand’s commitment to product innovation and offering a gentle alternative suitable for sensitive skin, this hydrating exfoliating toner is made with yeast fermentation technology, using 30% fermented Saccharomyces containing 3% fermented N-Acetyl Glucosamine to smooth, purify, and brighten the skin.
The NAG within stimulates surface exfoliation to help smooth the skin’s texture and promote a radiant appearance, and when combined with squalane, it also strengthens the skin barrier and provides hydration.
May Beauty News
Kayali: The New Vanilla Candy Rock Sugar | 42 Eau de Parfum
Sweet, delicious, and inhebriating, Vanilla Candy Rock Sugar | 42 Eau de Parfum is a lighter and more youthful fragrance than the iconic Vanilla | 28. Inspired by Mona’s love for candy and gourmand accords, Vanilla Candy delights us with aromas of candied pear and bubble gum, playfully enhancing the fruity sweetness of candy, with an intoxicating burst of vanilla at the heart, amplified by warm and woody notes of tonka bean, sandalwood, and patchouli for a sweet symphony.
May Beauty News
Darling: The New Darling Protect-Me SPF 30
Darling presents Darling Protect-Me SPF 30, the latest version of the brand’s iconic sunscreen lotion, now with a more eco-sustainable formula and a higher protection factor, SPF 30. Darling’s beloved pink pastel-colored sunscreen lotion now features advanced UV filters for even safer and more effective protection, reflecting the brand’s commitment to improvement with an eco-friendlier profile that is reef safe and respectful of marine biodiversity. Enriched with nourishing jojoba oil, apricot kernel oil, allantoin, and vitamin E, it hydrates and promotes skin radiance. It also contains coconut oil, a super-emollient rich in antioxidants that enhances skin elasticity and counters environmental stressors, protecting effectively against aging and sun damage.
First launched in 2018 as a face and body lotion with SPF 20, it will now be available in a new version, still featuring the distinctive fragrance that transports us to a tropical paradise with delicate notes of coconut, tiaré, and monoi.
May Beauty News
Aveda Introduces the New Be Curly Advanced Line and a Special Ambassador: Antonia Gentry
From Aveda comes the new Be Curly Advanced line, which includes seven products specifically designed to cleanse, condition, define, and style curly hair: from Be Curly Advanced Shampoo, ideal for wavy to very curly hair to remove previous products and free it from frizz, to Be Curly Advanced Curl Perfecting Primer, a silicone-free curl primer that creates the perfect base for styling by detangling hair, softening strands, and sealing the hair cuticle to reduce frizz in high humidity to Be Curly Advanced Curl Enhancer Cream, that helps to shape hair, instantly reducing frizz and adding shine.
The new treatments are not only a styling aid but also a tribute to the natural beauty of textured hair. To celebrate the uniqueness of everyone and the importance of embracing our natural beauty, Aveda has chosen Antonia Gentry and her beautiful natural curls as the face of the line.
Like many people with textured hair, Antonia has faced the challenges of understanding and caring for her curls, in a journey that ultimately led her to love what she had. Aveda wants to tell this story to inspire people to share their own curly hair stories and celebrate the beauty of textured hair through the hashtag #GetCurlyWithMe.
May Beauty News
Sweed: The New Glass Skin Foundation
Halfway between skincare treatment and foundation, the new Glass Skin Foundation by Sweed is what innovation in a bottle looks like. Its fluid and lightweight formula for a “crystal skin” effect lasts all day, enhancing the skin’s appearance by offering medium coverage that looks extremely natural and skin-like. Its silky and elastic finish provides comfort and natural radiance for long-lasting hydration, and the sea water and energizing marine algae contained within are ideal for hydrating and protecting the skin from external aggressors such as pollution and blue light.
May Beauty News
Acqua Di Parma: The New Chapeau! Candle
Chapeau! is a creatively conceptual candle that joins the Maison’s collection of multisensory design objects, adding a surprising touch to daily life.
The iconic silhouette of the Art Deco Acqua di Parma bottle, which when opened reveals not one, but two candles, was designed by Dorothée Meilichzon in a contrast of colors – with its ceramic glazed in vibrant yellow – and finishes. This first edition is dedicated to the Luce di Colonia fragrance, embodying the spirit of the Maison’s minimalist sophistication.
The base, in hand-crafted ceramic, constitutes a second candle of 1600 grams, with an essential design characterized by the presence of four wicks. The contrast between the two different textures and finishes not only highlights the technical skill of the craftsmanship but also adds an extra level of visual and tactile interest.
With Chapeau!, Acqua di Parma continues its exploration and creation of objects that transform everyday moments into extraordinary experiences: a new concept that redefines the niche fragrance panorama for the home, innovative and deeply Italian for contemporary design and perfumery connoisseurs.
May Beauty News
Eisenberg: The New Soin Cou Décolleté Et Poitrine
Taking care of the neck and décolleté area becomes increasingly important over time, and it is precisely this often-neglected area, referred to as “Nobody Land,” that Eisenberg addresses with the new Soin Cou Décolleté et Poitrine, an exceptional anti-aging cream designed to preserve the cellular vitality and appearance of the skin from the chin to the chest.
Its silky, non-greasy texture delicately blends into the skin, and within it, a cocktail of targeted natural active ingredients works synergistically with the patented Trio-Molecular Formula to help the skin maintain its firmness and elasticity. The moisturizing and stimulating power of hyaluronic acid collagen is associated with the regenerating, firming, and anti-aging action of lotus japonicus stem cell extract, horsetail extract, and adenosine for visible results and smoother, more toned, and elastic skin.
May Beauty News
Clinique Celebrates Acne Awareness Month with a Special Initiative for Its Consumers
Clinique is proud to announce an initiative that directly involves its consumers: the brand will offer the opportunity to participate in a contest aimed at encouraging people to feel comfortable in their skin, to normalize imperfections instead of hiding them, and to be proud to be part of a community that shares a journey of awareness and acceptance.
Participating is simple: just send an image of yourself via direct message to Clinique Italy’s Instagram profile (@CliniqueItalia) using the hashtag #AcneAwarenessMonth. Among all participants, a jury will select eight consumers. These selected participants will be invited to a personalized dermatological consultation with renowned dermatologist Dr. Ines Mordente, an expert in acne-prone skin and author of the book #AcneRevolution. She will offer detailed and personalized advice to best address acne-related skin issues, providing practical tips for every skin type.
Participants will also have the opportunity to receive a makeup consultation with celebrity makeup artist Manuele Mameli, who will share tips and advice on how to enhance their natural beauty, even in the presence of imperfections.
Moreover, the selected participants will become the faces of the brand’s Skin Positivity social campaign and will have the opportunity to share their personal experiences and their relationship with their skin.
Are you ready to participate?
May Beauty News
Amika is Now Available at Sephora
Founded in Brooklyn in 1997, this unconventional and original brand is known for its use of sea buckthorn berries, colorful packaging, and vegan-friendly formulas. Among its standout products are Bust Your Brass Cool Blonde, an anti-brass shampoo with quinoa proteins, vegetable oils, and ultraviolet pigments; Dream Routine – Hydrating Overnight Mask, a nighttime treatment with hyaluronic acid and coconut water to be applied from lengths to ends before bed; and Perk Up – Talc-Free Dry Shampoo, which absorbs oil and odors, leaving hair fresh, voluminous, and vibrant, formulated with nutrient-rich sea buckthorn and rice starch.
May Beauty News
Tom Hardy is the new face of Jo Malone London’s Cypress & Grapevine Cologne Intense
The new Jo Malone London ambassador for the Cypress & Grapevine Cologne Intense fragrance is Tom Hardy. The campaign, set in a twilight London and written by his father Chips Hardy, honors the brand and its roots with the film “The Exceptional And The Contradictory.”
“Tom is undoubtedly a great talent. He is intelligent, empathetic, generous, and thoughtful. But what impressed us deeply was his strong desire to be involved beyond just lending his face to a campaign. This is a true collaboration that celebrates both Jo Malone London’s roots and Tom’s hometown. We have combined our creative abilities to challenge the perception of fragrance advertising and have shared a genuine affinity for our common values on mental health, continuing to highlight the importance of bringing the discussion to higher levels. It is a true privilege to have Tom in the Jo Malone London family.” – Jo Dancey, Senior Vice President Global General Manager of Jo Malone London
May Beauty News
The New Bleu De Chanel Campaign with Timothée Chalamet
The iconic fragrance of the Maison enters a new era with a campaign directed by film legend Martin Scorsese, starring actor Timothée Chalamet, the new face of Bleu De Chanel.
This fresh and luminous fragrance comes to life through the interpretation of one of the most charismatic actors of the moment, revealing all the nuances of a man who charts his own path. In a world where the dazzling lights of fame often distort reality, Timothée Chalamet portrays a character who embarks on an inner journey, following only his own instincts: a role that seems tailor-made for him.
In the final scene, Timothée Chalamet’s character immerses himself in a mysterious and charismatic blue, rediscovering his inner truth and illustrating the campaign’s message: “Find your blue, find yourself.”
May Beauty News
Palette Presents Metallic Collection
Palette launches Metallic Collection, a new line of permanent hair colors designed for those who desire healthy, incredibly luminous hair: the focus of the campaign is the “metallic” finish these dyes give the hair, providing three–dimensionality while ensuring perfect gray coverage and intense color for up to 10 weeks.
Thanks to the conditioner included in every package, Palette Metallic Collection not only offers impeccable color but also repairs hair structure. Hair consists of bonds that risk being damaged by harmful factors such as heat (from hairdryers, straighteners, styling tools) and bleaching, making them more fragile and weak: Palette Metallic Collection’s conditioner, with its Intense Plex technology, repairs these bonds, making hair stronger.
May Beauty News
Adesso Beauty: The New Pore Refining Drops
The latest innovation from Adesso Beauty: the new Pore Refining Drops, a pore-refining face serum with an immediate glow effect. The formulation combines salicylic acid and fruit acids (AHA) to ensure cleaner, more uniform, and radiant skin thanks to its smoothing and purifying action + multi-peptides that make the skin more elastic, smooth, and firm (in addition to stimulating natural collagen synthesis and improving the appearance of fine lines and expression wrinkles). Ideal for daily use, it is also a serum suitable for all skin types.
May Beauty News
Dolce&Gabbana Light Blue Summer Vibes: The Summer Collection
Light Blue Summer Vibes reinvents the two iconic fragrances for him and her this summer.
Created in Italy using only the highest quality raw materials, these fragrances are the result of craftsmanship and attention to detail inherent in the DNA of Dolce&Gabbana and are characterized by the majolica print that adorns all the iconic bottles. The campaign featuring them is a tribute to spontaneity and passion.
Representing them is the iconic couple Bianca Balti and David Gandy, together in the shadow of the Faraglioni among the crystal-clear waters surrounding the enchanting island of Capri: from the boat to the shore, to a sunlit terrace scented by lemon trees, the couple is shown in a close relationship through smiles, jokes, and passion, telling a story of deep attraction that captures the energy of summer by the sea.
Finally, director Steven Brahms chose the notes of “Parlami d’amore Mariù” as the background soundtrack.
But moving on to the fragrances: created by master perfumer Olivier Cresp, Light Blue gets a new twist with fruity notes and a woody touch. Maintaining the classic base of fresh citrus, flowers, and warm notes, this edition opens with notes of Calabrian bergamot and a heart that reveals the sweetness of ripe peach. Balancing it all is the soothing touch of warm cedarwood.
Created by the renowned nose Alberto Morillas, Light Blue Summer Vibes Pour Homme belongs to the aromatic aquatic woody family and is infused with an aromatic freshness thanks to a cypress infusion and an additional note of Sicilian lemon balanced by the pleasant woody warmth of amber.
May Beauty News
Noble Panacea: The New Multi Defence Cream SPF 50 and The New Multi Defence Cream SPF 30
Noble Panacea introduces a new collection, The Energist, featuring a selection of powerful and essential treatments to fortify, defend, and protect the skin. The line includes two new releases this month – the Multi Defence Cream SPF 50 and Multi Defence Cream SPF 30 – designed to provide the essential elements our skin needs to face various daily challenges.
These SPFs are also the first photoaging protectors and correctors, activated by UV rays, that help preserve skin longevity while offering a unique defense. They protect against photoaging and multiple environmental and external factors that damage the skin and accelerate aging (causing fine lines, wrinkles, age spots, and sunspots), including infrared and blue light, as well as environmental aggressors, free radicals, domestic pollutants, and dust. Additionally, these products prevent and combat free radicals, making the skin appear healthier.
Moreover, thanks to the latest evolution of the brand’s revolutionary OSMVTM technology, the Multi Defence creams harness the negative energy of UV rays to create a positive impact on the skin through the release of UV-activated ingredients. With a focus on sustainability, Noble Panacea creates its packaging with renewable, starch-based, and infinitely refillable materials.
May Beauty News
Foreo: The New Kiwi Active Pore & Blackhead Mask and The New Supercharged Barrier Restoring Essence Mist
Foreo introduces two new skincare products: the Kiwi Active Pore & Blackhead Mask and the Supercharged Barrier Restoring Essence Mist.
The Kiwi Active Pore & Blackhead Mask is formulated to soften the skin and clear impurities accumulated and hardened within the pores over time. Using detoxifying clays and an effective complex of plant oils, it is also ideal for preparing the skin for the Kiwi blackhead vacuum, providing faster results. The Supercharged Barrier Restoring Essence Mist is a mist designed for dry skin and the first signs of aging. Rich in valuable ingredients such as 2% niacinamide to brighten and revive the complexion, a complex of 9 peptides to firm and plump for greater elasticity and reduced expression lines, centella asiatica to soothe and improve texture and tone, and panthenol to hydrate and strengthen the skin barrier. It stimulates collagen and elastin production to strengthen and repair the skin barrier, delivering a more even and radiant complexion, visibly reducing dark spots and redness.
May Beauty News
The New Brand AWvi
AWvi, the new brand inspired by a holistic vision of wellness and founded on the transformative power of science, presents a range of products that translate into an integrated and compact system for the health of all skin types.
Made in Italy, AWvi was born from the idea of founder Alexander Werz to pursue a healthy and responsible lifestyle. Driven by the desire to put the power of science at the service of everyday life, Werz brought together internationally renowned brilliant minds with proven expertise in health, wellness, and beauty to create a brand that prioritizes a holistic view of health. The brand is rooted in scientific rigor and capable of effectively addressing a wide range of needs rather than responding to specific necessities.
Through an Inside-Out approach, the brand aims at addressing multiple issues synergistically, both from the inside and the outside, thanks to a dietary supplement and three skincare products that are part of the brand’s first product line called The Skin Method. These products have been developed to harness the natural physiological mechanisms of the skin, effectively combating skin aging for a visibly healthier complexion (in addition to being formulated to be unisex and suitable for all ages and skin types).
AWvi also utilizes the principles of Green Science to harness the potential of nature, with natural and pure ingredients cultivated in the laboratory, ecological green chemistry, and circular processes, without the addition of non-essential components.
But let’s take a closer look at the products:
The Skin Biotic is a dietary supplement composed of three harmoniously balanced probiotic strains, designed to stimulate the natural microbiotic ecosystem. In combination with highly bioavailable vitamins, it specifically improves the appearance and health of the skin. One sachet a day helps the microbiome to thrive, leaving the skin protected and regenerated.
The Gentle Cleanser is a purifying and protective action cleanser that rebalances and prepares the skin before applying the other products in the range. It removes impurities and excess sebum, strengthens the skin’s natural defenses, and leaves a soothing, refreshing, and hydrating sensation.
The Power Serum is a regenerating serum formulated with a powerful concentrate of anti-aging ingredients that penetrates deeply into the skin for instant hydration and a lifting effect. Additionally, it can be applied to areas where serums are generally used, as well as to the delicate areas around the eyes and lips.
Finally, The Active Cream is a long-lasting action cream with active ingredients that deeply hydrate and nourish the skin, restoring its elasticity and natural radiance. Like the serum, the cream can also be used around the eyes and lips.
