“Houston, we have a new Vivetta collection!”
We might not be Apollo 13 but, thanks to Vivetta, we’ve landed on a new planet anyway, a place made of bright colors, precious details, and retro-style touches. Or are we still on the Earth? Welcome in a world, the world of the S/S22 collection of the brand, where creativity is a concept to discover and rediscover.
Designer Vivetta Ponti once again transports us into an extra-real dimension which, this time, is also extra-terrestrial, with her latest collection: to get to know her new vision, we all met at the Agorà Ice Stadium in Milan, where young ice-skaters wore the garments and, twirling on the ice rink, emphasized the details and features of the clothes, creating a unique atmosphere. This location had been expressively chosen by Vivetta, whom we met again after last February to discover the mood board and characteristics of her collection:
“The setting recalls a lunar landscape, it’s a bit surreal.”
And, with the call of the Moon in mind, we plunge into the inspirations behind the clothes and accessories, while the designer shows us one by one the items on the clothes hangers, ready to be worn by the ice-skaters: “My starting point was the Barbarella mood, the space-age era that exploded in the 60s.” So, like Jane Fonda from the 1989 movie, we explore some bright geometric patterns having differently-sized polka dots as their leitmotif, also revoked by the big recycled plastic sequins, which underline the commitment of the brand to using as much as possible recycled fabrics and materials.
Those that stand out are a few special items that Vivetta defines as “jewelry items,” handmade by their trusted jewelers. Here’s what the designer told us about them: “As for the jewels, I relied a bit on the idea of exaggeration: in fact, here we have these oversized stones both in the necklaces and, split, in the earrings and brooches. At the same time, then, I revived the theme of the cat in the Swarovski mini-sized bag and explored, always in the jewelry, the series of the extraterrestrials, as well.” Small, embellished aliens that give a “space” touch to every item and, when hit by light during the ice-skaters’ pirouettes, seem to come alive.
In addition to all that, feather inserts recalling the color of the underlying print and a selection of fabrics that create movement, like denim, tulle, cotton, and jersey.
The message that Vivetta wants to convey through this collection is targeted to the future: “I liked the idea of retracing that positivity that was typical of the 60s, also due to the fact that the man went on the Moon.” As far as the brand is concerned, this implies the comeback of in-presence events: “In February, I would like to go back to in-presence fashion shows, I would have wanted that for this time, as well, but then I chose to make a capsule collection instead. Just like my latest projects, this collection is a bit more restrained, and it’s a choice coming from the situation in which we currently find ourselves.”
A mood, a collection, an intent underlining, once again, the power of fashion: that of managing to transport us somewhere else, always in a different way, making our hearts beat fast. Always.
Photos by Luca Ortolani.
Thanks to Karla Otto.
